Building a Foundation for Successful Marketing
An online presence provides a solid foundation to launch your marketing efforts. Customers can easily find out more about your business. And, you can spread the word or offer more details when there’s a promotion. There are several options for getting your business a foot in the online world.
Google Profile
Setting up a Google Business Profile is easy and essential. Why? Creating one of these free Google profiles for your business means customers can find your laundromat via Google Maps or a Google search.
Business Website
Building a website offers another way to reach your customers. You can showcase your establishment, use quality content to engage with your community, and spread the word about laundromat marketing promotions.
Social Media Accounts for Your Laundromat
Social media is another great option for connecting with the community and marketing your products and services. Choose the platforms that fit, and post consistently. Be aware that people expect engagement on social media. You’ll need to monitor any platforms that you’re active on. Be ready to respond promptly if a customer reaches out with a question or issue.
Developing a Marketing Strategy
When developing a marketing strategy for your laundromat, you’ll need to consider your branding, your audience, your budget, and the message that you wish to convey. With those things in mind, you can consider what you want to highlight, the best way (or ways) to do it, and what resources you’ll use to accomplish it. Marketing strategies will need to be revisited and updated frequently so that they stay fresh and effective.
Choosing Marking Promotions
Once you have an idea of what you want to say and the resources that are available to you, it’s time to consider what laundromat marketing promotions are the best fit. There are many possibilities.
Build a Buzz
People love a good deal, and the fear of missing out can push even the most level-headed person to take action. Building a buzz with promotions that require an urgent response is an excellent way to convince people they need to come through your door now. However, this tactic only works if the deal is worth your customer’s time and effort. Cutting corners when trying to build a buzz is a quick way to kill the momentum of your promotion.
If you want to build a buzz, consider ideas like the following:
- Flash sales
- Social media contests
- Scavenger hunts
- Prize for the first 100 customers through your door
- Buy-one-get-one coupons emailed to returning customers
- Referral prizes that give regulars deep discounts for bringing a friend
Team Up
Getting involved with your community is a fantastic way to build name recognition and trust. Partnering with community organizations for promotions can spread goodwill and your reach. There are plenty of possibilities:
- Team up with a local athletic group by letting them sell coupons for discounted services as part of a school fundraiser.
- Partner with your local humane society by providing coupons for free loads to go in the welcome packets handed out to new pet parents.
- Coordinate with the local college to host a “how to do laundry” day as school starts up.
- Sponsor a #hashtag event on social media with a community partner.
Marketing promotions are a smart way to bring in new and returning customers. Of course, having the right equipment in your laundromat is also essential. Laundry Solutions Company is the Midwest’s premier full-service provider of premium vended, on-premises, and multi-housing commercial laundry equipment. For nearly half a century, we’ve been providing our clients with exceptional service and support. Discover why so many top-quality laundromats rely on us. Contact Laundry Solutions Company today.