Laundromat Marketing Ideas
The best marketing campaigns require some thought. Consider who your target audience is. After all, knowing who you are trying to reach can help you identify the best strategies for forging a connection. In addition, think about what features of your business you might like to highlight in your advertising. With this information in mind, you’re ready to review the many laundromat marketing ideas available and decide which ones best suit your needs.
Establish a Website
Once upon a time, people searched for things in the phonebook. Now, they generally head online to find a business that will meet their needs. Having a website gives you an online presence and makes it easy for customers to find you. It doesn’t need to be fancy. However, something that describes your services, highlights what makes your business superior, and allows you to describe sales or special events can be a great way to capture new business. Be sure to use search engine optimization, or SEO, wisely. Laundromats are local businesses, so a local SEO strategy is key. User-friendly content that’s designed to shine on mobile devices will also serve you well.
Get on the Map
Some people don’t bother with websites. They simply type “laundromat near me” into their favorite search engine. To ensure that your business is on the list, get on the map by registering your business with Google and Apple.
Engage on Social Media
Creating profiles and pages on popular social media platforms like Facebook, Instagram, and Twitter is free and fairly simple. The trick is maintaining a regular presence that’s fitting for your brand. Generally, a weekly post is all that’s needed, but you will want to check your pages daily so that you can reply promptly to any customers who have tried to contact you.
Offer a Promotion
Everyone loves a special deal, so promotions are a reliable way to get customers through the door. Laundromats have several great options:
- Loyalty cards: A loyalty program encourages repeat customers. A popular example is to hand out rewards cards that are stamped on each visit. When the card is filled, the customer receives a free or discounted service.
- Promotion days: Promotion days are a fantastic way to increase traffic or call attention to a specific service. To boost traffic on a slow day, consider offering a discount on all loads or to customers who do multiple loads. Are you trying to build interest in your Wash and Fold services? Highlight that service with a promotion.
- Referral rewards: Reward customers who bring new customers to your door for their referral by giving them a discount on their next purchase.
- Freebie for purchase: Offer a small freebie like a reusable laundry bag with every purchase. This is especially effective if it has your laundromat’s name or logo on it.
Use Signage Wisely
While it may seem like everyone is always looking at their phones, a crisp, clear sign can still catch the eye. Using signs wisely can pay off. Make sure that the signage at the laundromat is current and clear. Then, head out to places where your target audience might be that will allow you to post flyers. Many campuses have bulletin boards around campus. Coffee shops and grocery stores are also good places to find community message boards. Realtors and renter’s associations may also be willing to pass along your information.