Did you know that laundromats have been around in the United States since the 1930s? A lot has changed since the first one opened its doors, and if you’re a laundromat owner, it’s worth your time to keep up with the trends. What makes a modern laundromat?
What Makes a Modern Laundromat?
Have you ever heard of a “washateria?” It’s a slang term for a laundromat, based off of the name of the first laundromat that ever opened in the United States. The first “washateria” was opened in Texas in 1936 after a business owner realized he could turn a profit by giving the general public access to steam-operated washing machines. This new technology wasn’t accessible to homeowners at the time, so the business did gangbusters, and the rest is history.
Hopefully, your laundromat has been updated at least once or twice since steam-powered washing machines were all the rage! Keeping up with the trends can be challenging, but it’s the best way to offer your customers all the modern conveniences they deserve. How can you make sure you’re running a truly modern laundromat?
Offer Wi-Fi to Your Customers
One of the easiest ways to update your laundromat is to go ahead and offer wi-fi as a convenience for your customers. Some laundromat owners resist this idea, wanting to prevent loitering and unnecessary expenses. While free wi-fi at your laundromat might keep someone from hanging out at your business a little longer than you might like, not offering wi-fi is a great way to keep your business customer-free. At this point, many customers expect laundromats to have it, and if you don’t, they may go elsewhere.
Update Your Payment Systems
Speaking of old-fashioned business ideas, are you still using coin-operated machines in your laundromat? These days, offering cashless payment options to your laundromat customers is a great way to attract and keep them. It’s more convenient for them, and it’s easier for you when compared to managing the unpredictable cash flow provided by coin-operated machines. If you haven’t updated yet, consider it. Your customers will thank you.
Upgrade Your Web Presence
Providing a great experience to your customers is important, but if they don’t know you exist, you’ll have a hard time getting them in the door. Traditional advertising strategies can only get you so far these days, so if you haven’t taken a hard look at your laundromat’s web presence, now is the time to start. Your laundromat should have a simple, easy-to-navigate website that your customers can find on Google. You can also leverage free advertising opportunities, such as claiming your business on Yelp and other review websites. You can even use social media to make a personal connection with your customers on Facebook or Twitter. You don’t have to do everything, but make sure you’re doing something to make your business relevant online.
Embrace Ecologically-Friendly Technology
When it comes to making purchases, modern consumers are worried about more than just the price point. Many people consider the overall impact on the environment and will decide against patronizing businesses that don’t let them make green decisions. Don’t miss out on modern customers by keeping outdated technology in your laundromat. Upgrade to equipment that offers ecologically-friendly washing options, like Speed Queen washers and dryers.
Are you looking for the equipment you need to run a truly modern laundromat? Check out Laundry Solutions Company, a full-service provider of premium vended, on-premises, and multi-housing commercial laundry equipment. Since 1976, we have been providing exceptional sales support, laundry design services, commercial laundry equipment (and leasing options), and laundry equipment service and parts. To learn more about our products and services, please give us a call at 800-383-9274 or contact us online. We look forward to hearing from you!