Almost everyone you meet these days claims that they are busy. Busy with school, busy with work, busy with their children and their friends and their families . . . When you’re short on time, washing, drying, and folding a few loads of laundry can be a great hassle. Luckily, many laundromats are ready and willing to help. If you own a laundromat or coin-operated laundry company, you may be interested in incorporating a wash-dry-fold laundry service into your business model. Consumers will adore leaving all the work to you and your staff, and you’ll add a lucrative and cost-effective feature to your business. To learn more about how this service works and why it appeals to both consumers and business owners, please scroll down.
Wash-Dry-Fold Laundry Service
Wash-dry-fold is a bulk service that allows customers to drop off dirty laundry and pick up freshly cleaned, dried, and folded laundry. It’s perfect for on-the-go customers. The clothes are separated into whites and colors, and the folded laundry is packaged for an easy pick-up. Organization is crucial, however, to ensure that all of the garments within an order stay together, even as the load is passed from one shift of workers to another. Although you may not need to purchase new laundry equipment to start a wash-dry-fold service, you should spend time training your employees and marketing your new service.
A Leg Up on Competitors. Adding a wash-dry-fold service to your business will give you a leg up on your competitors. If your competition is fierce, this extra feature could be the deciding factor for customers who aren’t sure where to take their laundry. If your competitors already offer wash-dry-fold, work hard to make your service superior in quality and/or convenience.
Pleased Customers. Assuming you run an efficient business with a quick turn-around time, your customers will enjoy having this extra option. In addition, you may find that a wash/dry/fold service brings a different customer base to your laundromat. The convenience of a wash-dry-fold service isn’t valued by all customers and isn’t in the budget of others, so look at your demographic to see if it makes sense to offer wash/dry/fold in your area. If you play your cards right and market the new feature successfully, you’ll gain new customers.
Increased Revenue. Adding a wash-dry-fold laundry service will increase your profits with very few upfront costs. Since you probably won’t need to purchase new equipment, your risk will be extremely minimal, though you will need to invest in marketing, employees, and staff training. Although it varies from store to store, you can anticipate your revenue increasing by 5-30%. Liberty Laundry, which employs Laundry Solutions Company as their distributor, found that their wash-dry-fold service accounted for about 15% of the store’s gross revenue (source).
Improved Store Condition. If you offer a wash/dry/fold service, you will need to hire attendants to be present throughout the day. These attendants can perform simple cleaning tasks in their downtime, such as wiping down machines and picking fabric softener sheets off the floor. Their presence will also deter vandalism, and customers will be happy to have them around in case of a problem.
Are you ready to open a wash-dry-fold laundry service? With the economy steadily improving, now is a great time to add this convenient and beneficial feature to your store.
Finally, if you’re on the hunt for a reliable distributor, be sure to check out Laundry Solutions Company, a full-service provider of premium vended, on-premises, and multi-housing commercial laundry equipment. Since 1976, we have been providing exceptional sales support, laundry design services, commercial laundry equipment, and laundry equipment service and parts. Although headquartered in Springfield, MO, we also operate out of Tulsa, Kansas City, and St. Louis, and we’re proud to be the sole authorized distributor for Speed Queen equipment in the states of Arkansas, Missouri, and Oklahoma. To learn more about our products and services, please give us a call at 800-383-9274 or contact us online. We look forward to hearing from you!