Laundry is an essential task in every household, whether we enjoy the chore or not. For those of us without laundry equipment in our own homes, a laundromat or a coin laundry service is the perfect solution. As the owner or manager of one of these facilities, you’re appealing to a basic need in your community but you’re also competing with all of the other laundry businesses around. How can you make your business stand out? What will appeal to your potential customers? How should you advertise your services? If you need tips for marketing a laundromat or coin laundry, scroll down for some helpful hints.
Marketing a Laundromat or Coin Laundry
RESPOND TO YOUR COMMUNITY
First, research how people in your community learn about new businesses. Would billboards be effective? Should you purchase advertising space in a local newspaper or on a website? Would a radio or TV commercial reach a wider audience? Could you distribute coupons through the mail or advertise with posters in local shops? If people in the area aren’t aware of your business’s existence, would bright signs attract their attention? Every community is different, so pay attention to your own community and respond to the habits of your potential customers.
TAKE ADVANTAGE OF INTERNET SERVICES
Many of your potential customers (especially young people) find new businesses online, so don’t forget to use these services. Create a website and optimize it with some simple but effective SEO techniques. Post your hours of operation and the location of your business on your own website, and consider utilizing MOZ Local, which helps customers find your business online by posting your NAP (name, address, phone) data to hundreds of local directories.
ADVERTISE YOUR UNIQUE BENEFITS
Chances are, you will be competing with several other laundromats in your area. If you want to snag new customers, you need to show them why your business is better than the alternatives. Mention your high-quality laundry equipment and exceptional service. Explain why your laundromat is comfortable and easy to use. And if you can beat your competitors when it comes to price, don’t be afraid to mention it. You might also consider creating special promotions (half-off days, discounts for seniors and students, singles’ nights, discount punch cards) to create a bit of buzz.
EVALUATE YOUR RESULTS
Give your marketing campaign some time to work its magic, and then evaluate the effectiveness of your techniques and adjust as needed. Ask new customers how they heard about your business and what attracted them to it. Nix the advertising ideas that simply aren’t working. And finally, focus on providing the best laundry equipment and service possible, so that all of your new customers will come back to your laundromat the next time their laundry baskets are full. Speaking of which . . .
Are you on the hunt for new high-quality commercial laundry equipment? If so, be sure to check out Laundry Solutions Company, a full-service provider of premium vended, on-premises, and multi-housing commercial laundry equipment. Since 1976, we have been providing exceptional sales support, laundry design services, commercial laundry equipment (and leasing options), and laundry equipment service and parts.
Although headquartered in Springfield, MO, we also operate out of Tulsa, Kansas City, and St. Louis, and we’re proud to be the sole authorized distributor for Speed Queen equipment in the states of Arkansas, Missouri, and Oklahoma. To learn more about our products and services, please give us a call at 800-838-9274 or contact us online. We look forward to hearing from you!