It’s a common refrain among laundromat customers: “Ugh, laundry day,” often punctuated by a weary sigh. The unfortunate truth is that a lot of customers dread visits to the laundromat. A lot of that probably has to do with traditional laundromats’ old-school fluorescent lighting and uncomfortable seating. Fortunately, it doesn’t have to be that way. Laundromats across the country are making changes to revolutionize the laundry experience. As a laundromat owner, improving the laundromat experience can be as easy as making a few key changes.
Improving the Laundromat Experience
Upgrade Your Laundromat Amenities
There are several things you can do to keep laundromat visitors engaged and entertained during their visit to your laundromat. First, consider installing televisions with streaming services like Netflix or Hulu so customers can catch up on the latest shows. A lot of today’s laundromats also offer free Wi-Fi so customers can browse the internet. Finally, consider installing a snack bar or vending machine so customers can grab a bite to eat. When it comes to improving the laundromat experience, these minor, cost-effective changes can make the difference between a one-time laundromat visitor and a repeat customer.
Examine Your Aesthetic
Laundromats across the country are upping their game in an effort to make grueling laundry excursions a thing of the past. Laundromats like Spin Laundry Lounge in Portland, Oregon and Celsious in Brooklyn, New York are appealing to aesthetic-conscious customers with amenities like trendy furniture, upscale coffee bars, and groovy stereo systems. Want to up your aesthetic, but not sure where to start? There are several minor changes you can make:
- Brighten up: If you’re not quite ready to invest in a high-end coffee bar, you can start with a fresh coat of paint and a few tweaks to modernize your laundromat’s branding.
- Upgrade your furniture: You might also consider a furniture overhaul. Start by ditching old seating in favor of comfortable, sleek chairs, tables, and even sofas to allow customers to relax.
- Keep things clean: If your budget won’t allow for new furniture, there are still tweaks you can make to improve your laundromat. For example, a deep clean can make a dramatic difference when it comes to your laundromat’s look and feel. Make sure your laundromat attendants keep a close eye on conditions at the facility, completing a deep clean with every shift.
Consider New Equipment
Today’s laundromat customer is all about efficiency. Make sure to equip your laundromat with a wide range of the latest washers and dryers, especially the ever-popular front-loading units that can hold multiple loads of laundry. This allows you to prioritize energy efficiency and let your customers minimize their impact on the environment. Explore energy-efficient laundry equipment, and consider installing high-efficiency fluorescent lighting or solar panels for more efficient power generation. Little changes like these will help establish a loyal customer base for years to come, especially among eco-conscious visitors.
Improving the laundromat experience can be as thought-out as a full aesthetic remodel or as simple as a few creature comforts. Overall, improving the laundromat experience is all about making sure your customers are comfortable and happy. After all, a happy customer is a repeat customer.
In the meantime, be sure to check out Laundry Solutions Company, a full-service provider of premium vended, on-premises, and multi-housing commercial laundry equipment. Our leasing program provides no mileage fees, no service fees, and no parts fees. You will be able to use high-quality Speed Queen equipment while enjoying a flexible lease and predictable payments. To learn more about our products and services, please give us a call at 800-383-9274 or contact us online. We look forward to hearing from you!