If you own a laundromat, you might be wondering how to advertise a small business online. Certain companies have an easier time building an online presence than others. For example, if you run a web design business, you will have plenty of web-related topics to discuss on your social-media pages. As a laundromat owner, you’ll have to get a bit more creative.
How to Advertise a Small Business Online
1. Create a Great Website
Everything is online these days, so don’t waste too much time on phone book listings or paper flyers. Instead, create a fantastic website. Your website should be attractive, easy to use, easy to find, and include important information for your customers. Without any trouble, visitors should be able to find your company’s name, location, contact information (phone number, e-mail), hours, and answers to other FAQs. Finally, be sure that the site is responsive so that it can easily be viewed on mobile devices.
2. Start a Blog
You might not think that a laundromat owner would have anything to blog about, but you couldn’t be more wrong! Whether it’s sharing tips for stain removal or providing ideas for keeping laundry organized, you have a lot of knowledge to share with your customers. Every time someone searches for one of these topics and lands on your blog, your company will get more exposure. A blog will also provide you with the opportunity to respond to comments from customers and actively engage with your community.
3. Utilize Listing Services
If you want your business to be taken seriously, you will need to register with Google Places. This ensures that you will pop up on Google Maps when people search for laundromats in your area. Failing to register with Google Places is a recipe for failure, because most people use it to find the services they need. However, there are other listing services to consider as well, like Yahoo and Bing. Register with all three for best results.
4. Embrace Social Media
Join social media sites like Facebook, Google+, Twitter, and Instagram to communicate with your fans and community. If you register with these social media sites and create a profile for your business, you’ll drive even more traffic to your blog. Advertise any promotions, and share your new blog posts. You can also respond to customers’ questions, comments, and concerns, which can be both helpful and fun.
5. Take Advantage of Search Engine Optimization (SEO)
Focus on writing high-quality content for your website, because Google has updated its algorithms to be more sensitive to quality content. Keywords don’t hold the same power that they used to, but that doesn’t mean you shouldn’t use them at all. Conduct some research to determine what your customer base is searching for, and then include those terms in your content. For more advanced SEO help, consider hiring a professional SEO service to assess your website.
What works for one business won’t necessarily work for another, so it will take some time before you properly figure out how to advertise a small business online. However, the great thing about the Internet is that it provides practically endless opportunities for business promotion. Get out there, experiment, and discover what works for you.
Are you ready to build a successful laundry business? Be sure to check out Laundry Solutions Company, a full-service provider of premium vended, on-premises, and multi-housing commercial laundry equipment. Since 1976, we have been providing exceptional sales support, laundry design services, commercial laundry equipment, and laundry equipment service and parts. To learn more about our products and services, please give us a call at 800-383-9274 or contact us online. We look forward to hearing from you!